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fresh quality always at the co-op.

Fresh, quality, always. With more of us mindful of getting that all important 5-a-day, it’s fantastic news that the Co-op are pledging to cut their prices on fresh produce. The key is to provide fresh fruit and vegetables daily, that are both fab quality and at a much more competitive price. 

They’ll also be an extra special “Fresh 3” that are especially low in price; this week being lettuce, cucumber and carrots. 39p for a cucumber? Not bad, eh. Plus with a Co-op in every postcode (yes every postcode – I did not know this!) they’ll also be that extra little bit of convenience. Whilst I do love a farmer’s market, they just aren’t open as often as I need for a weekly or daily shop. I went along to the Cropwell Bishop store in Nottinghamshire to check out the produce and see what tasty meal I could rustle up with this week’s deals…

Such bright and beautiful colours! I barely had to edit these photographs as the colours spoke for themselves. We went for the obvious choice of lettuce, carrot and cucumber, with a few extras of new potatoes, fresh vine tomatoes and in season asparagus. 

I love seared rump steak with salad so we went for that and made a simple salad dressing from olive oil, wholegrain mustard, salt and pepper.

For dessert, it had to be strawberries and cream. I love the start of Summer for strawberry season - and why not have your five a day with lashings of double cream?

Living in a cluster of Leicestershire villages, Co-op is the nearest supermarket from my house and along the way home from work. Don’t get me wrong, I’ll always be stopping by signs by the road declaring “Free Range Eggs - £1.50 a dozen!” but this change is definitely going to help my love of fruit and veg with a need for convenience- plus my purse will be happy too.

How do your five a day whilst keeping with convenience? What is your favourite season fruit or veg for June?

I can’t find anything on the Co-op website, but The Guardian have written an informative article about the changes.

Note: I was not paid for this post. All opinions are my own.


  1. I love my local Co op. It's great if you run out of milk and also has a good range of fresh produce. It's also just down the bottom of my road so very convenient, especially when it snows! Great post Sammie x http://www.feastingisfun.com

  2. This is such a great idea! I don't know about every postcode, but living in Lincoln we have a co-op on every other street, so this is brilliant news for me. Your steak and salad dinner looks amazing too. x

  3. This all looks so fresh and delicious! What a beautiful fresh summer feast!
    I used to live really near to a coop when I was at uni, and I was always so impressed with the quality and the choice of their fresh produce. It was always surprisingly reasonably priced too. I miss it not living near one now!
    Jennie x

    1. Thanks Jennie! There's one in every post code so maybe there's one nearer than you think :)